Syntese Mediabuying is the only media agency in Denmark that is solely engaged in media buying. Like media agencies in the past, we focus on price, time and overview.

Syntese Mediabuying manages all aspects of media buying for your campaign at an operational level. In other words, all you need to do is to tell us what you want, and we then handle everything from obtaining prices and negotiating to booking. As our client, you have access to everything we know about the media market and an insight into pricing structures and all the various market opportunities available. We operate on the basis of the following values: objectivity, commitment and client focus. In other words, we always choose the media which is best for the target group, while keeping a close eye on price and value. Sometimes you can spend too much on exposure, and we therefore study the market to find the most cost-effective agreements for our clients so that we always deliver the best possible media plan.

Syntese Mediabuying ApS was established in June 2006. We are members of the Danish Association of Advertising and Relationship Agencies (DRRB), and the company is run by the partners Bastian Møller and Joackim Penti. Our stated aim is to be a media agency that exclusively focuses on buying media in order to save precious time for busy buyers, marketing managers and directors. We want to ensure that you, the client, have the necessary overview in the jungle of prices, products and offers available in today’s fragmented markets. On the basis of our considerable interest in the media and our previous experience within sales, we ensure that our clients are always told what is happening, and how to best be heard in a busy and confusing business. We take a targeted approach to handling your interests, and we save you time. We handle all media contact, which means that you can refer all media sellers to us. We look into the prices and options for all media. We prepare a clear media plan which you can study at your convenience, and then we will assume responsibility for the actual negotiations and booking of the selected slots. In short, allow us to take over so that you can again focus on the future tasks for your company.

Our starting point is to save our clients time and money. We assume all contact with the media sellers wanting to sell space, we assess every single offer and only pass on what is relevant for our clients and what can add value in the short or long term. Most of our clients generally know what they want. Therefore we often receive media plans which show precisely what the object of the campaign is, which media need to be used, and when the plan should be executed. First, we obtain prices, then we assess whether it is possible to implement the plan within the available budget, and whether the solution meets the client’s requirements as far as exposure and publicity etc. are concerned. Once these parameters have been fulfilled, we negotiate and finalise the prices, which is important as price in itself can justify one media rather than another. Other clients prefer to discuss the options that we see on the basis of the campaign objective, and then together we produce a media plan that matches the specific criteria. Once we have decided on a solution, we follow the same process as described above. Our focus is always on saving our clients as much time as possible.

Bastian Møller, Managing Director

Joackim Penti, Project Manager

Christen Mau, Project Coordinator

We always find the best freelancers when we have to negotiate major campaigns or complex media plans. Here, we always ensure that the media planner possesses the necessary experience from the relevant sectors, which ensures clients the best knowledge on prices and options. All our freelancers have worked in a variety of media and therefore know the best approach for each one.

Christina Bilde, Communications Manager, ARKEN:

"At ARKEN, we have a good and professional collaboration with Syntese. This has meant, among other things, better prices and a better overview of our mass advertising, not least because Syntese supplies plans which are easy to understand, also for others."

Sophie Rossing, Marketing Manager, Fitness World:

"Syntese Mediabuying soon proved invaluable and relieved the pressure of work at our end. They are willing to make the extra effort, something which is missing at the large media agencies."

Air Baltic
Apassionata
ARKEN
Billetlugen
Bysted A/S
Dansk Fashion Outlet
DLVS
Docken
DNA Design
ELAN IT
Erhvervs- & Byggestyrelsen
Folkia
Have PR
A Hereford Beefstouw
Hermedico
Inspired Communications
Kingdom Kompany
Konica Minolta
Kunstforeningen Gl. Strand
Le Meridien
Live Nation
Lundbeck
Manipulation
Momsen+Hoff
Netdesk
Odense Vandselselskab
Palm Promotion
Philosophy Blues Original
!Solid
TIA Tecnology
Starwood Hotels
Turkish Airlines
Uberkant
VM Flag
VoksenUddannelsescenter
Vækstfonden
Q-Park